Wise is a global technology company, building the best way to move and manage the world’s money.
Min fees. Max ease. Full speed.

Whether people and businesses are sending money to another country, spending abroad, or making and receiving international payments, Wise is on a mission to make their lives easier and save them money.

As part of our team, you will be helping us create an entirely new network for the world's money.
For everyone, everywhere.

More about our mission and what we offer.

The CRM team at Wise is expanding to consolidate our efforts to develop our global B2C communications. 

CRM at Wise is about making sure we develop the best global and regional lifecycle communications as well as keeping up with demand from other sides of the business. 

We’re problem solvers - we work with our Product, Marketing Tech, Analytics and UX Research teams to define and execute the strategy for product and marketing customer comms, across multiple channels (email, push notifications, in-app messages)

So we’re looking for a CRM Manager  to join  and help drive forward our plans for our Pricing and Mission communication.

As a CRM Manager, you'll be instrumental in shaping and executing our communication strategy, ensuring we deliver compelling, customer-centric messaging that leads to customers championing the Wise product and brand. 

Based in London, you’ll work closely with the CRM team to create best-in-class customer communications, leveraging industry best practices to engage and excite our audience.

This includes collaborating with the team on:

• Global and regional marketing campaigns focused on pricing, our mission, and how we can leverage referrals in these communications.

• Pulling data insights that will help grow your main KPIs.

• Working with data attributes and customer data to create deeply personalized campaigns.

• Generating ideas and driving initiative to grow the areas you’re looking after.

You’ll be responsible for:

• Managing the day-to-day operations of the CRM platform (Braze) for communications related to pricing—one of our mission's pillars—and our mission updates.

• Own the end-to-end execution of cross-channel campaigns (e.g. price changes, marketing mission updates, transactional comms, surveys etc.) using email, push notifications and in-product messages. 

• Own the calendar management, deliverability and monthly reporting for your area.

• Implement the localisation process for the campaigns you run.

• Implement in depth personalisation in all your campaigns using customer data.

• Develop your assigned areas through strategic campaigns and tactics, analyze customer data, and provide insights to drive effective marketing initiatives.

• Bring growth in your area by delivering high-quality work for your defined projects and campaigns. 

The role will be based in London and will deliver best-in-class customer communications, following best practices agreed with the CRM team and your lead. 

Your mission:

• Own the end-to-end execution of cross-channel campaigns (e.g. product changes, marketing, lifecycle, transactional comms, surveys etc.) using email, push notifications and in-product messages. You’ll focus on global marketing campaigns focused on pricing, our mission, and how we can leverage advocacy in these communications.

• You’ll bring growth by delivering high-quality work for your defined projects and campaigns. You’ll get to work closely with one or more CRM Manager(s) and other stakeholders (Product Managers, Pricing Specialists, Researchers, Analysts, etc.).

• You will be responsible for executing and managing the day-to-day operations of the CRM platform and have an impact on team KPIs. You will contribute to the development and implementation of CRM campaigns and strategies, analyse customer data, and provide insights to drive effective marketing and product support initiatives.

• You can take part in projects that go beyond the remit of your current role, under the guidance of your lead.

• Apply product knowledge to drive the right decisions, correct channels and right approaches to take when talking to our customers.

• Responsible for email calendar management, deliverability and monthly reporting.

• Implement the localisation process for Wise’s international campaigns.

• Work with data attributes and customer data to create deeply personalised campaigns.

• Generating ideas and driving initiative to grow the areas you’re looking after.

• You have mid level experience in CRM.

• You have Strong HTML, Liquid (specific to our ES) or another type of language knowledge, and the ability to build highly personalized logic using data.

• You are experienced in using CRM systems to build and send emails and push notifications.

• You have a lot of experience with customer segmentation.

• You’re have experience executing CRM activity in a busy environment.

• You’re analytical and have experiencing reporting on diverse CRM initiatives.

• You’re a self-starter with strong attention to detail.

• You know how to navigate both structured and unstructured tasks

• You have experience working with multiple stakeholders at different levels of seniority.

• You have excellent communication skills and strive to have a customer-first mindset

At Wise, we do things a bit differently. There’s no corporate nonsense, and no old-fashioned hierarchy. Instead, we work in dozens of self-sufficient, autonomous teams. Think of them like start-ups within a start-up.  

Each team picks the problems they want to solve. So, there’s no micro-management. No hiding behind fancy job titles. And no one is telling you what to do. You are your own boss. But you’ll get tons of guidance and plenty of support from your talented, super-smart teammates.  

We’re going to be upfront — the way we work doesn’t suit everyone. But if freedom, and life-affirming, head-scratching professional challenges rock your world, we could be a match made in heaven.

To find out a bit more about what it’s like to work at Wise — plus a full run through of our employee benefits — visit our careers page.

We’re people without borders — without judgement or prejudice, too. We want to work with the best people, no matter their background. So if you’re passionate about learning new things and keen to join our mission, you’ll fit right in.

For everyone, everywhere. We're people building money without borders  — without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive.

We're proud to have a truly international team, and we celebrate our differences.
Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.

If you want to find out more about what it's like to work at Wise visit Wise.Jobs.

Keep up to date with life at Wise by following us on LinkedIn and Instagram.