Analytics at Wise: turning insights into action
Karin Tüür, Analyst Lead, shares her journey from Product Analyst to leading the Screening team. She talks about the dynamic role of Analytics in tackling compliance challenges, driving operational efficiency, and collaborating across teams to turn insights into action.
“Wise is fast-paced and priorities can shift quickly. As an Analyst, you need to stay focused, be proactive, and help guide the team towards the right goals.”
Karin Tüür (She/Her)
Analytics Lead
Can you describe your role in Analytics at Wise and what a typical day looks like?
I’ve been working at Wise for five and a half years now, starting as a Product Analyst and now leading the team. More specifically, I lead the analytics efforts within the Screening Group, focusing on ensuring that all transfers are in compliance with international sanctions regulations. A key part of my responsibilities includes mentoring and developing analysts, shaping the team’s strategic vision, and collaborating with cross-functional teams to prioritise the product roadmap and influence key objectives and results.
A typical day for an Analyst at Wise is fast-paced and dynamic, with time split between larger ongoing projects and quick, ad-hoc analyses. This mix ensures both structure and variety in the work. Collaboration is at the core of what we do. Analysts often step into cross-functional roles that draw on skills like Product Management, and Compliance expertise. One of the standout activities we run is "Analyst Brownbags" — informal sessions where we present recent projects, share insights, and discuss key learnings.
What are some key challenges your team addresses, and how does analytics help solve them?
A major challenge for FinCrime teams is finding the right balance between creating effective controls to minimise risk and identifying bad actors, without disrupting the experience for legitimate customers. This is where Analytics plays a crucial role. We guide the team in assessing and prioritising initiatives, ensuring that we’re focusing on the right areas to drive meaningful impact. By analysing opportunities and data, we help prioritise actions that align with our goals and influence key metrics, ultimately helping the team reduce risk while maintaining a smooth experience for our customers.
How do you think Analytics at Wise is unique from Analytics at other companies?
There are several things I appreciate about working at Wise (which is why I’ve been here for so long). First, team members have ownership of their functions, which fosters proactivity, creativity, and productive collaboration. There are also plenty of professional development opportunities, like the Analyst Academy, where newcomers work on real projects under mentorship to accelerate their growth. Third, and you’ll hear this from many employees, we have a strong feedback culture. It’s not just about receiving feedback, but actively identifying areas for improvement and collaborating with your lead to create a clear development plan to address them.
As for challenges, Wise is fast-paced and priorities can shift quickly. As an Analyst, you need to stay focused, be proactive, and help guide the team towards the right goals. You also have to be quick to spot issues, challenge assumptions, and wear many hats to stay agile.
How do you collaborate with other teams at Wise to turn insights into action?
Depending on the project, analysts often work with stakeholders across various functions. For instance, in FinCrime, one of our key tasks is to flag suspicious transactions, some of which require manual review. This process can be time-consuming and costly, so a recent discovery project led by one of our analysts focused on identifying opportunities to automate this operational workload and reduce friction for customers.
During the analysis, the analyst worked closely with the Operations team to gain a deep understanding of their processes, and partnered with engineers to explore technical solutions. The proposed automation initiatives were then reviewed and fine-tuned with the Compliance teams to ensure they met regulatory requirements. After several rounds of collaboration, the proposals were prioritised and successfully implemented, resulting in a 9% reduction in manual workload. This not only improved operational efficiency but also enhanced the customer experience, as certain checks are now automated, allowing for faster transaction processing.
What excites you about the future of Analytics at Wise?
I’m excited to see how Analysts are becoming increasingly integral to their teams, driving decision-making and guiding the direction of the business. A strong analytics function is key to driving innovation, improving customer satisfaction, and ultimately helping Wise achieve its mission and it's exciting to be such a core part of this!
What advice would you give to someone starting a career in Analytics?
Starting a career in Analytics, especially in fintech, means staying agile and adapting to constant change. It’s not just about analysing data, but turning insights into action, collaborating with others, and driving results. Being open to feedback, asking questions, and refining your ideas is key. Your ability to influence, communicate clearly, and align your insights with business goals is just as important as technical skills.
We're looking for two analysts to join our Screening team. If you're ready to make an impact, we'd love to hear from you!
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