As an Organic Growth Lead in the Marketing tribe, I oversee some of our most impactful content marketing channels. These include SEO Content (Wise’s mighty and semi-famous blog), Organic Social Media (think: Instagram, Tiktok, Twitter) and Business Content Marketing. Day to day I sit closely with content managers in each team to help get new content ideas and executions off the ground.

At first, this sounds pretty normal and routine. But because of how different the channels I work on are, my brain needs to switch from doing a sprint on a TikTok video concept at 9am, to planning a hard hitting whitepaper about the impact of tariffs and currency volatility for small businesses at 10am. So my typical day is varied to say the least!

Working with our Organic Social Media team has been the most challenging and rewarding opportunity because it’s the hardest nut to crack. What people like, watch and share on social media changes SO fast. Every day is a lottery - you have to push creative boundaries, think outside the box, and craft content that makes a memorable impact. It's all about creating those memorable moments that resonate and get people talking! We’ve shifted our thinking in the past 9 months and launched a bunch of incredible creatives. These have captured the attention of millions and generated lots of engagement.

Each team operates in its own unique way, but given Wise's global reach, we've had to set up regular, collaborative meetings to maintain momentum and keep the vibes up. With team members spread across five time zones, clear and proactive communication is crucial. It ensures everyone stays aligned and informed about what's happening and when, keeping us all on the same page as things evolve.

If you were talking to someone who may be interested in joining your team, what would be the main reason you’d say it’s worth it?

I’ll give one reason for each of my awesome teams:

SEO Content: Wise SEO is industry-famous; people from agencies and brands call out our work and how helpful it is to users all the time. You’ll learn how to create content at scale and see how your individual articles contribute to our mission in helping international people navigate life and money across borders. 

Organic Social: Our vision is to stand out from every other finance brand on your feed. We're constantly pushing creative boundaries in fresh and exciting ways every single day (and we’re only just getting started!). We’re lucky enough to have the freedom to create content that we know resonates, and you'll get to see how we find humor and entertainment in the most unexpected places.

Business Content Marketing: Doing business internationally is more exciting than ever, but it also comes with its fair share of challenges. You'll be part of our mission to shape the narrative on how businesses can successfully steer through this new dynamic and unpredictable terrain to thrive and grow.