Beyond the map: how we launched Wise in India
Our team, including Suman Anand, Taneia Bhardwaj, Aditi Jalan, and Kanaka Raju Gullapudi is bridging the gap between time zones to build products that impact 16 million+ customers globally 🌎
Tell us about why we decided to launch in Hyderabad
Taneia Bhardwaj: Hyderabad sits at a pretty unique intersection: deep technical talent, a thriving fintech ecosystem, and a community that genuinely wants to build things that matter. And that’s exactly why we are here. At Wise, we’re building infrastructure that moves billions across borders, and it has to work every single time. It has to hold up under regulation, at scale, and in real time – because when something goes wrong, it isn’t abstract. It’s someone’s salary that doesn’t arrive, or a student's tuition that doesn’t get paid.
That level of responsibility requires serious engineering judgment and operational discipline. Hyderabad has that depth and that’s why this city is the right fit for our mission.
"Launching in Hyderabad wasn’t just about ‘adding another pin to the map’. It was a strategic move to tap into one of the most advanced engineering ecosystems in the world.”
Suman Anand: Our Hyderabad team solves global problems—scaling products for 16 million+ customers from São Paulo to Sydney. Plus, being in India allows us to bridge the EU and APAC time zones, creating a truly "always-on" global engineering culture.
What are some interesting tech challenges that we have faced?
Kanaka Raju Gullapudi: One of the most fascinating challenges has been adapting our global platform to India’s unique regulatory financial ecosystem. Requirements such as mandatory video KYC before enabling outbound remittances or issuing cards introduce flows that do not naturally exist in many global markets. These are not surface-level adjustments but deep localisation challenges. They require us to rethink onboarding journeys, verification pipelines, and compliance orchestration in ways that still integrate cleanly with our global platform.
At the same time, regulations around data storage and handling mandates add another layer of complexity. Certain classes of data must remain within India’s borders, which stipulates careful and creative design around data partitioning, storage strategies, access controls, and cross-region communication. The challenge is not just meeting these requirements in isolation, but doing so without fragmenting the global system and leveraging its strength. .
What makes this particularly interesting is that we cannot build isolated, market-specific in silos. We have to extend and evolve the core platform so it can support these regulatory nuances while remaining unified, scalable, and resilient across currencies and regions.
In many ways, launching in India has pushed us to become better engineers. The constraints demand stronger architecture, clearer system boundaries, and more thoughtful design. Solving for India does not just help us operate locally. It strengthens the foundations of how Wise builds and scales globally. It has been a challenge to work on, and one we will continue to invest time and effort in as we scale in India.
Kanaka Raju Gullapudi (He/Him) Engineering Lead
We talk about being ‘mission-driven’ at Wise. How does this show up in your day-to-day?
"In product, the mission is at the very core of how we make decisions. We’re constantly looking at how to reduce our costs in order to drop the price for our customers."
Aditi Jalan (She/Her)
Senior Product Manager
This takes shape in many different ways.
One way to do this is through the physical Wise card. We keep costs low by working with local manufacturers so that the card is shipped domestically (ie., keeping the printing but also delivery costs as low as possible). Another way we support the mission is by investing in the infrastructure to be able to keep foreign exchange (FX) costs low so our customers do not pay high markups when they use the card abroad. We continue to do this, not just for our Indian customers, but across the globe in all the countries we operate in.
Suman Anand: In Engineering, we aren’t just seen as ‘ticket-takers’, we are product owners. Being mission-driven means we’re obsessed with Mission Zero– our long-term commitment to eventually making international money transfers completely free. In our day-to-day, this means every line of code is evaluated for efficiency. If we can optimise a process to save $1, that’s $1 we can pass back to our customers. We’re constantly challenging the 'standard' way of doing things to find faster, cheaper, and more transparent paths for moving money.
Can you share a feature built for India that has already impacted our customers’ experience?
We recently launched the Wise Travel Card in India, and it is a major milestone for our team. If you’ve ever traveled abroad from India, you know the ‘forex headache’ is very real—the stress of hidden markups and that tiny moment of panic at a checkout, wondering if your card will actually work.
Taneia Bhardwaj, (She/Her)
South Asia Expansion Lead
Kanaka Raju Gullapudi: Our Hyderabad team has built the r.INR infrastructure, a game-changer that allows Indian exporters and freelancers to receive international payments as easily as local ones. By providing local account details in currencies like USD, GBP, and EUR, we’ve eliminated expensive wire transfers and complex SWIFT details. We handle the conversion at mid-market rates and deposit INR directly into Indian bank accounts with automated eFIRC documentation (official proof of payment in foreign currency) for seamless compliance. This isn’t just moving money; it’s building the strategic infrastructure that empowers Indian businesses to compete and scale globally.
Roles you might be interested in
Salary
85000 - 105000 GBP Annual
Location
London
Job Family Group
Engineering
Locations
London
Description
We are looking for a Senior Platform Engineer to join our Cloud Economics team at Wise. You will work cross-functionally with engineering teams across the business, identifying and implementing effici
Reference
03905bfc-feea-4857-b5bf-8b1367ce1a85
Expiry Date
01/01/0001
Salary
23,500 - 31,500 BRL Monthly
Location
São Paulo
Job Family Group
Customer Compliance
Locations
São Paulo
Description
As a FinCrime Operations Senior Lead - LatAm, you will be responsible for developing and managing a team of Financial Crime Operations Team Leads and Specialists for specific SME areas. Your key objec
Reference
85993212-83ce-482c-9644-7ff8edd2c28a
Expiry Date
01/01/0001
Salary
32692 - 55385 BRL Annual
Location
São Paulo
Job Family Group
Product Management
Locations
São Paulo
Description
As Senior Product Manager for the Wise Account in Brazil you’ll own the vision, strategy and roadmap for the products that help Brazilians move and manage money across and within borders. You’ll spot
Reference
431fbdaa-3f42-4375-ab3a-aeb71e47fd25
Expiry Date
01/01/0001
Salary
70000 - 90000 GBP Annual
Location
London
Job Family Group
Internal Audit
Locations
London
Description
A bit about the role:We are looking for an Internal Audit Manager to join our fast-growing Internal Audit team, specifically supporting our assurance work across the Finance & Treasury domain. Your ma
Reference
455e7b16-e9ce-4324-8ec9-39bec499b16e
Expiry Date
01/01/0001
Salary
17500 - 23500 BRL Monthly
Location
São Paulo
Job Family Group
Customer Compliance
Locations
São Paulo
Description
We are looking for a Sanctions Team Lead to help build and guide our newly established Sanctions Screening team in Sao Paulo, Brazil. This is a unique opportunity to shape the foundation of our Brazil
Reference
af6666ce-37b7-463c-912c-e029a5f2d37f
Expiry Date
01/01/0001
Salary
75000 - 100000 GBP Annual
Location
London
Job Family Group
Analytics - General
Locations
London
Description
We’re looking for an Lead Data Analyst who is passionate about our mission of Money Without Borders to partner with our operational teams to help drive data-driven decisions that would support our fas
Reference
c26acba4-b1d6-422f-a6d3-8244f78bdb61
Expiry Date
01/01/0001
Salary
213000 - 263000 USD Annual
Location
Austin
Job Family Group
Account Management
Locations
Austin
Description
We’re looking for an exceptional Head of Account Management to join our fast-growing Wise Platform team in North America. This is a unique opportunity to shape the future of account management at Wise
Reference
32768b37-f99e-4f07-93c6-bd29b306e25f
Expiry Date
01/01/0001
Salary
65000 - 85000 GBP Annual
Location
London
Job Family Group
Engineering
Locations
London
Description
The team you’ll be joining the Payment Integrations Platform here our goal is to provide a reliable and scalable platform integrating payment schemes of the world into Wise. The platform is used by al
Reference
7e56a958-c4c4-462c-b402-3561ae3848d1
Expiry Date
01/01/0001
Salary
75000 - 100000 GBP Annual
Location
London
Job Family Group
Analytics - General
Locations
London
Description
We are looking for a Lead Data Analyst to join the Wise Platform Pricing Analytics team at Wise.Wise Platform brings the reach and low cost of Wise to business partners - read more about Wise Platform
Reference
3305d28b-483d-4c1c-bb69-4c8158b46973
Expiry Date
01/01/0001
Salary
85000 - 115000 GBP Annual
Location
London
Job Family Group
Data Science
Locations
London
Description
We’re looking for a Data Science Lead to join our AML Risk team in London. This role is a unique opportunity to work on building out the lead Data Science team and machine learning based technical sol
Reference
860dfec5-b393-4211-a1f5-ab0cf343fd97
Expiry Date
01/01/0001
Articles you might like
Teaser
People profileContent Type
BlogPublish date
03/02/2026
Summary
"When you join, you’ll see your own growth mirrored by the growth of the company. You won't just be watching change happen; you’ll be a direct part of it." Ataro Shoji (He/Him) Payment
by
Verona Hasani
Teaser
Diversity Equity & InclusionContent Type
BlogPublish date
02/25/2026
Summary
“With a global team of over 8,000 people representing 125 nationalities, crafting spaces that genuinely work for everyone isn't a 'nice-to-have' – it's fundamental to our success.” Li
by
Sapphire Birmingham
Teaser
Diversity Equity & InclusionContent Type
BlogPublish date
02/23/2026
Summary
"Don't feel pressured to adopt a persona you think a leader 'should' have. Your unique perspective, background, and strengths are what will allow you to innovate and lead diverse teams effec
by
Sapphire Birmingham
Teaser
People profileContent Type
BlogPublish date
02/03/2026
Summary
“At Wise, you're empowered to act. The level of trust is incredibly assuring, as it means your impact is direct and visible.” June Yuan (She/Her) Business Product Lead in North Ame
by
Sapphire Birmingham
Teaser
People profileContent Type
BlogPublish date
01/28/2026
Summary
“As an engineer here, you aren't siloed in a technical world. You’re expected to reach out across teams, understand why deals do or don't go through, and solve problems with urgency.” Swa
by
Verona Hasani
Teaser
Diversity Equity & InclusionContent Type
BlogPublish date
01/13/2026
Summary
“I was hired for my vision, but I’m supported here as a whole person, and that kind of community is exactly what turns a job into a career." Davon Daniels (He/Him) Customer Support A
by
Sapphire Birmingham
Teaser
People profileContent Type
BlogPublish date
12/12/2025
Summary
"I wanted to be a part of a company that was making areal difference, and I realised that’s exactly the impact Wise was having on my own life." Pablo Suarez (He/Him) Product Lead (
by
Sapphire Birmingham
Teaser
People profileContent Type
BlogPublish date
12/03/2025
Summary
"Living with a disability requires you to be constantly adaptable and creative in navigating the world." Paulo Faustino (He/Him) Customer Support Associate
by
Verona Hasani
Teaser
People profileContent Type
BlogPublish date
11/18/2025
Summary
We believe in building lasting relationships with talented students, supporting them from their academic years and helping them transition into meaningful careers. Our scholarship program isn’
by
Sapphire Birmingham
Teaser
People profileContent Type
BlogPublish date
11/13/2025
Summary
Yann De Rudder, Group Product Compliance Lead in our Brussels office shares his insights in working in Product Compliance at Wise. "In Product Compliance, you’re not just interpreti
by
Verona Hasani