Beyond the map: how we launched Wise in India
Our team, including Suman Anand, Taneia Bhardwaj, Aditi Jalan, and Kanaka Raju Gullapudi is bridging the gap between time zones to build products that impact 16 million+ customers globally 🌎
Tell us about why we decided to launch in Hyderabad
Taneia Bhardwaj: Hyderabad sits at a pretty unique intersection: deep technical talent, a thriving fintech ecosystem, and a community that genuinely wants to build things that matter. And that’s exactly why we are here. At Wise, we’re building infrastructure that moves billions across borders, and it has to work every single time. It has to hold up under regulation, at scale, and in real time – because when something goes wrong, it isn’t abstract. It’s someone’s salary that doesn’t arrive, or a student's tuition that doesn’t get paid.
That level of responsibility requires serious engineering judgment and operational discipline. Hyderabad has that depth and that’s why this city is the right fit for our mission.
"Launching in Hyderabad wasn’t just about ‘adding another pin to the map’. It was a strategic move to tap into one of the most advanced engineering ecosystems in the world.”
Suman Anand: Our Hyderabad team solves global problems—scaling products for 16 million+ customers from São Paulo to Sydney. Plus, being in India allows us to bridge the EU and APAC time zones, creating a truly "always-on" global engineering culture.
What are some interesting tech challenges that we have faced?
Kanaka Raju Gullapudi: One of the most fascinating challenges has been adapting our global platform to India’s unique regulatory financial ecosystem. Requirements such as mandatory video KYC before enabling outbound remittances or issuing cards introduce flows that do not naturally exist in many global markets. These are not surface-level adjustments but deep localisation challenges. They require us to rethink onboarding journeys, verification pipelines, and compliance orchestration in ways that still integrate cleanly with our global platform.
At the same time, regulations around data storage and handling mandates add another layer of complexity. Certain classes of data must remain within India’s borders, which stipulates careful and creative design around data partitioning, storage strategies, access controls, and cross-region communication. The challenge is not just meeting these requirements in isolation, but doing so without fragmenting the global system and leveraging its strength. .
What makes this particularly interesting is that we cannot build isolated, market-specific in silos. We have to extend and evolve the core platform so it can support these regulatory nuances while remaining unified, scalable, and resilient across currencies and regions.
In many ways, launching in India has pushed us to become better engineers. The constraints demand stronger architecture, clearer system boundaries, and more thoughtful design. Solving for India does not just help us operate locally. It strengthens the foundations of how Wise builds and scales globally. It has been a challenge to work on, and one we will continue to invest time and effort in as we scale in India.
Kanaka Raju Gullapudi (He/Him) Engineering Lead
We talk about being ‘mission-driven’ at Wise. How does this show up in your day-to-day?
"In product, the mission is at the very core of how we make decisions. We’re constantly looking at how to reduce our costs in order to drop the price for our customers."
Aditi Jalan (She/Her)
Senior Product Manager
This takes shape in many different ways.
One way to do this is through the physical Wise card. We keep costs low by working with local manufacturers so that the card is shipped domestically (ie., keeping the printing but also delivery costs as low as possible). Another way we support the mission is by investing in the infrastructure to be able to keep foreign exchange (FX) costs low so our customers do not pay high markups when they use the card abroad. We continue to do this, not just for our Indian customers, but across the globe in all the countries we operate in.
Suman Anand: In Engineering, we aren’t just seen as ‘ticket-takers’, we are product owners. Being mission-driven means we’re obsessed with Mission Zero– our long-term commitment to eventually making international money transfers completely free. In our day-to-day, this means every line of code is evaluated for efficiency. If we can optimise a process to save $1, that’s $1 we can pass back to our customers. We’re constantly challenging the 'standard' way of doing things to find faster, cheaper, and more transparent paths for moving money.
Can you share a feature built for India that has already impacted our customers’ experience?
We recently launched the Wise Travel Card in India, and it is a major milestone for our team. If you’ve ever traveled abroad from India, you know the ‘forex headache’ is very real—the stress of hidden markups and that tiny moment of panic at a checkout, wondering if your card will actually work.
Taneia Bhardwaj, (She/Her)
South Asia Expansion Lead
Kanaka Raju Gullapudi: Our Hyderabad team has built the r.INR infrastructure, a game-changer that allows Indian exporters and freelancers to receive international payments as easily as local ones. By providing local account details in currencies like USD, GBP, and EUR, we’ve eliminated expensive wire transfers and complex SWIFT details. We handle the conversion at mid-market rates and deposit INR directly into Indian bank accounts with automated eFIRC documentation (official proof of payment in foreign currency) for seamless compliance. This isn’t just moving money; it’s building the strategic infrastructure that empowers Indian businesses to compete and scale globally.
Roles you might be interested in
Salary
900000 INR + RSUs
Location
Hyderabad
Job Family Group
Customer Compliance
Locations
Hyderabad
Description
We’re looking for a Financial Crime Specialist (focused on suspicious activity reporting) to join our team in Hyderabad, India. This is an exciting opportunity to be one of the very first founding mem
Reference
6bdd095c-7500-411d-958a-e7a1e6c5ea1b
Expiry Date
01/01/0001
Salary
10400 - 15400 BRL Monthly
Location
São Paulo
Job Family Group
Recruitment
Locations
São Paulo
Description
Develop and implement world-class recruitment strategies, collaborating closely with hiring teams to make data-driven decisions.Build long-term relationships with top talent, guiding them through a re
Reference
3490c584-7e4d-4235-b401-2271febfd94d
Expiry Date
01/01/0001
Salary
75000 - 115000 GBP Annual
Location
London
Job Family Group
Analytics - General
Locations
London
Description
The Platform Engineering Tribe:We are the driving force behind Wise, making sure everything runs smoothly. We support our engineering teams so they innovate, build and ship great code quickly and conf
Reference
a5c43c01-6bb3-493f-93e6-209cd3f0b0ae
Expiry Date
01/01/0001
Salary
70500 - 84625 USD Annual
Location
Austin
Job Family Group
Quality
Locations
Austin
Description
Purpose of the RoleAs a Quality Assurance Specialist with a focus on SAR Reporting at Wise, you are responsible for providing expert, objective assurance on the quality and effectiveness of our operat
Reference
27a4bb2e-35ba-4084-b832-c0df6de69323
Expiry Date
01/01/0001
Salary
115000 - 149000 USD Annual
Location
Austin
Job Family Group
Treasury
Locations
Austin
Description
At Wise, we are fully devoted to our Mission: Money without borders. Instant, convenient, and eventually free. Over 16 million people and businesses use Wise, which processes over £10 billion in cross
Reference
a2518bd7-b844-4434-a18e-2610050c03b5
Expiry Date
01/01/0001
Salary
75000 - 115000 GBP Annual
Location
London
Job Family Group
Analytics - General
Locations
London
Description
We are looking for a technically strong Lead Growth Analyst to join our Marketing Analytics team. This is a high-impact role for someone who can take ownership of new marketing initiatives from explor
Reference
49d64223-14df-459b-bd13-462e1bdc8cb6
Expiry Date
01/01/0001
Salary
6800 - 6800 BRL Monthly
Location
São Paulo
Job Family Group
Verification
Locations
São Paulo
Description
As a KYC Operations Associate Analyst, you will play a critical role in ensuring that Wise adheres to regulatory and compliance requirements. You will be responsible for conducting thorough customer d
Reference
9b50a056-43d0-481a-8cef-b203cc78bd4b
Expiry Date
01/01/0001
Salary
74000 - 110000 GBP Annual
Location
London
Job Family Group
Customer Success
Locations
London
Description
About the role:EMEA is Wise Platform's largest and most mature market. This role owns the operational relationship and volume retention for a portfolio of Tier 1 partners representing 10M+ GBP in annu
Reference
99570d56-f0b4-4828-922e-ba025e56db55
Expiry Date
01/01/0001
Salary
60000 - 79000 GBP Annual
Location
London
Job Family Group
People Experience & Programmes
Locations
London
Description
We’re looking for a Change Management Specialist to join our growing team, with a strong focus on Finance transformation initiatives. This role is based in London and sits within the People Programmes
Reference
c0096d06-eca9-4e74-8e6b-7c73356a3b92
Expiry Date
01/01/0001
Salary
197500 - 282500 USD Annual
Location
Austin
Job Family Group
Risk
Locations
Austin
Description
We're looking for a Risk Lead to manage the Northam Enterprise and Operational Risk Management team, and drive the implementation and day-to-day management of our Enterprise and Operational risk manag
Reference
dc74b93b-f0f9-40eb-b966-b01d827846f1
Expiry Date
01/01/0001
Articles you might like
Teaser
People profileContent Type
BlogPublish date
07/22/2026
Summary
"At Wise, we expect our analysts to have just as much voice and ownership over what we build—and in what order—as the Product Managers. It is a true, cross-functional partnership."Hazal Mu
by
Verona Hasani
Teaser
Our workContent Type
BlogPublish date
07/01/2026
Summary
Every four years, football gets millions of people moving across borders, navigating new cities, and dealing with unfamiliar currencies. Thanks to Visa, we’ve launched the Limited Edition Wise
by
Verona Hasani
Teaser
People profileContent Type
BlogPublish date
06/23/2026
Summary
“The best quality check is the one that never has to happen because we've already designed the problem out of existence.”Sreevishnu Sachidananda (He/Him) Head of Quality CS & Payment Op
by
Verona Hasani
Teaser
People profileContent Type
BlogPublish date
05/13/2026
Summary
“For me, the hallmark of a great Implementation Manager is empowering partners by translating complex technical capabilities into experiences that feel effortless.” Cindy Momodu (She/Her)
by
Verona Hasani
Teaser
People profileContent Type
BlogPublish date
05/07/2026
Summary
"What keeps me here is the sense of ownership and responsibility. Teams are empowered and truly accountable for their domains” Marta Lima (She/Her) Engineering lead
by
Verona Hasani
Teaser
Diversity Equity & InclusionContent Type
BlogPublish date
05/01/2026
Summary
Celebrating Mental Health Awareness Month at WiseWe sat down with two leaders at Wise to understand how they navigate the pressures of leadership and what advice they have for managing mental
by
Sapphire Birmingham
Teaser
People profileContent Type
BlogPublish date
04/15/2026
Summary
"Wise truly sees potential in people; they don’t just look at your current role, they look at what you’re capable of becoming." Islam Muhammad (He/Him) Interim FinCrime Operations Seni
by
Verona Hasani
Teaser
People profileContent Type
BlogPublish date
03/02/2026
Summary
"When you join, you’ll see your own growth mirrored by the growth of the company. You won't just be watching change happen; you’ll be a direct part of it." Ataro Shoji (He/Him) Payment
by
Verona Hasani
Teaser
Diversity Equity & InclusionContent Type
BlogPublish date
02/25/2026
Summary
“With a global team of over 8,000 people representing 125 nationalities, crafting spaces that genuinely work for everyone isn't a 'nice-to-have' – it's fundamental to our success.” Li
by
Sapphire Birmingham
Teaser
Diversity Equity & InclusionContent Type
BlogPublish date
02/23/2026
Summary
"Don't feel pressured to adopt a persona you think a leader 'should' have. Your unique perspective, background, and strengths are what will allow you to innovate and lead diverse teams effec
by
Sapphire Birmingham