Every four years, football gets millions of people moving across borders, navigating new cities, and dealing with unfamiliar currencies. 

Thanks to Visa, we’ve launched the Limited Edition Wise Visa FIFA World Cup 26™ digital card, available right now for Wise personal customers in 17 markets worldwide. Fans can generate a virtual card in any of our 17 designs to represent their favorite team every time they tap to pay. And it is truly global—you can choose Brazil or another team even if you live in England!

We sat down with the cross-functional team behind the launch—Tasha Marion Wan (Engineering Lead), Tim Ranger (Marketing Lead), Zeherng Lim (Graphic Designer), and Shubhangi Kaushal (Product Designer) to pull back the curtain on how they built it.

Tell us about your role in the launch 

Tasha Marion Wan As the engineer leading this project, I worked closely with our frontend developers and cross-functional stakeholders to build a smoother, more intuitive card customisation experience. My focus was ensuring we could seamlessly deploy and launch these limited-edition FIFA card designs for customers across our various global markets.

Tim Ranger I joined Wise in January and hit the ground running, taking responsibility for the global marketing campaign across 17 markets—stretching from Brazil to Australia. A massive part of my world was navigating and managing a complex, high-stakes approval process with both FIFA and Visa to get us greenlit for launch. 

Zeherng Lim I was the graphic designer leading the physical card design. I developed the core visual system, designed the full set of country-specific cards, and worked cross-functionally to bring them to life. That meant aligning with dozens of stakeholders, iterating rapidly, and ensuring the final product balanced global brand consistency with local national pride. 

Shubhangi Kaushal I was the product designer for this campaign, my focus was on crafting the end-to-end in-app customer journey for ordering the FIFA cards. This meant figuring out how customers would first discover these limited-edition designs, how they would browse and select their favourite team, and ultimately how they would complete the order. I wanted to make sure that transitioning from seeing a marketing campaign to actually holding the card in your hand felt completely seamless and intuitive.

The campaign features cards for 17 different countries—how did the team manage the complexity of launching a product that feels local to so many different fans simultaneously?

Tasha Marion Wan From a technical standpoint, it was an incredibly fun challenge. This was our first time supporting such a wide array of concurrent limited-edition card designs. Because of that, we actually built entirely new capabilities into our core services that will make running similar, highly localised campaigns much easier in the future.

With a hard deadline for the competition launch, the timeline was tight. The project touched multiple customer entry points and required deep structural changes across all of our platforms. We managed the complexity by breaking the work down into micro-iterations and meticulously coordinating timelines. A massive shoutout to our frontend devs for bringing this beautiful experience to life so smoothly.

Zeherng Lim  A big part of solving this was prioritising clarity over complexity. We approached each card as a combination of a shared system and an identity layer. The base—anchored by our tapestry—captures the movement, rhythm, and energy of football, while national elements—like country name, flag, and colours, are layered in as accents.

Together, they make each card instantly recognisable and ownable for fans, without overcomplicating the design. Designing it as a flexible visual system gave us the best of both worlds: operationally, it’s efficient and consistent; experientially, it still feels local and meaningful.

Shubhangi Kaushal From a product design perspective, managing this complexity came down to three core principles: scalability, excitement, and consistency.

With over 15 countries represented, we couldn’t just design a one-off experience. We needed a scalable flow that could handle a massive volume of card designs, different price points, and future limited-edition launches without requiring the engineering team to rebuild the infrastructure every time.

At the same time, we wanted the experience to feel exciting—the moment a user enters the flow, they should feel the energy of the World Cup and genuinely want to get their hands on these designs. To balance that excitement, we maintained strict consistency between our digital and physical card ordering flows. Keeping the customer experience predictable meant that no matter which card a fan chose, the process felt instantly familiar and effortless.

What was the most rewarding moment during the development of this campaign?

Tasha Marion Wan Honestly, it was seeing the internal excitement. Watching fellow Wisers get incredibly excited about supporting their home countries and ordering their own flag cards was amazing. Then, once we went live, watching the customer orders pour in globally made all those months of hard work entirely worth it. It’s highly motivating and definitely makes us want to explore more unique, creative designs down the road.

Shubhangi Kaushal The most rewarding part was seeing the intersection of utility and joy. Product design is often about making things efficient, but this project allowed us to make something truly emotional. Seeing the data roll in and watching customers actively engage with different country designs and choosing the one that represented their national pride—proved how cards can feel so personal to them. 

Tim Ranger Launching a massive global campaign just three months after joining the business was an absolute whirlwind, but incredibly rewarding. Seeing the immediate, overwhelming praise from Wisers, friends, and industry peers on LinkedIn was a proud moment. The physical cards look stunning, and I couldn't wait to order my own! 

Zeherng Lim Similarly, for me, it was seeing the cards come alive in the live app environment, right in the thick of the tournament atmosphere. It’s one thing to design assets in isolation on a laptop, but seeing real fans actively using them, switching between designs, and sharing them on social media as part of their World Cup experience was the ultimate payoff.

Who do you support? And what do you think of their chances?

Tim Ranger England - as has often been the case in recent years we’re in with a reasonable chance but you never know what’s going to happen!

Zeherng Lim I’d go with France—their last World Cup performance really stood out, and I feel they’ve got a good chance again this time.